Seems like the recession isn’t hitting just common people, but is also affecting the market for $200,000-plus supercars. One such example is the Rapide, Aston Martin’s sports sedan, whose sales are falling way off initial expectations.
According to media reports, the British carmaker is cutting back production of the Rapide to 25 cars per week, which translates to 1,250 per year, or 750 less than initial estimates.
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Aston Martin
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Aston Martin Rapide
Reports
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- Slowing Demand in China Forces Luxury Carmakers Like BMW to Offer Big Incentives
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- Ferrari CEO Says Enzo Replacement Coming Next Year, may get V12 Hybrid
- 1955 Mercedes 300SL Gullwing Special Edition Abandoned in Santa Monica Garage for 40 Years!
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- Honda to Reduce Production in Japan by 50% Over the Next Decade
- Toyota Maintains World’s Number One Spot in Global Value Report
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