Fiat has returned to the American market after 28 years – and it has done so in style with its colorful city car, the 500. Besides having already sold 7,982 cars since March with 3,038 deliveries in July alone, Fiat seems to be reaping great profits from its small model.
That’s because American buyers apparently like to personalize their 500 by choosing pricier editions and adding numerous options. As a result, prices go up generating bigger profits for the Italian brand.
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Fiat 500
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- Fiat’s Frankfurt Carmageddon: AWD Freemont, 500 “by Abarth” and 500C “by Gucci”, Plus Two New Editions of the Qubo
- Fiat 500 by Gucci Series Coming to NY Fashion Week
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Fiat
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- IAA 2011: Abarth Turns Fiat's 500 City Car into the 695 Competizione
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- Abarth to Unleash Punto SuperSport and two Special Editions of the 500 in Franfkurt
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Reports
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- The Story of a Man who Bought the Rights to the Auto Avio Construzioni Name Only to be Sued by Ferrari
- Report: Saab has Yet to Receive Chinese Funds
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- Honda to Reduce Production in Japan by 50% Over the Next Decade
- Toyota Maintains World’s Number One Spot in Global Value Report
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