Sibling rivalry: every family faces it, at one point or another. And what are automotive groups such as General Motors if not one, big (and bailout-happy) family? Platform and parts sharing is the name of the game in order to reduce costs and maximize profit margins. But what happens when two brands, like Opel and Chevrolet start to overlap each other?
Having introduced five new cars in the past 18 months and on the verge of launching a major TV, print and digital campaign this summer to celebrate its centennial anniversary, Chevrolet is trying to become more premium.
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GM
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- Rumors: 2013 Cadillac ATS Sedan to Receive New 2.0-liter Turbo Engine
- Video: 2012 Camaro ZL1 Lapping the Nürburgring in 7:41.27"
- New 2012 Isuzu D-MAX Pickup Truck is the Chevy Colorado's Asian Twin
- South Korea is the First Market in the World to get New Chevrolet Malibu
- GM PR Tweets that the 2012 Camaro ZL1 Laps the Nürburgring in 7:41.27
- All-New 2012 Chevrolet Colorado Pickup Truck Revealed in Production Guise
- GM Insists it Will Sell 10,000 Volts this Year but the Numbers Don’t Seem to Add Up
- GM to Launch New CNG Bi-Fuel Pickup Truck in Late 2012
- Bob Lutz Says General Motors, Volkswagen and Hyundai are the World's New Big Three
- GM Debuts Automotive Industry's First Front Center Air Bag
- GM Idles Pickup Production Once Again to Reduce Inventory
- Polk Says 2011 Non-Dedicated Hybrid Model Sales Down 1.5% Versus 2010
- General Motors Reverses Decision to Track Canceled OnStar Subscribers
- First 2012 Camaro ZL1 Goes Under the Hammer for $250,000
- Report: New Opel Astra GTC May Make it to the States as a Buick
- GM to Manufacturer New Mid-Size Pickup in Missouri, and Two New Mid-Size Models at Former Saturn Plant
- GM Prepares All-New 2012 Chevrolet Colorado for Launch, but it won't Come to the U.S.
- GM and SAIC to Develop a New Electric Vehicle in China
- Chevrolet Orlando gets in a Harlequin Suit for the Sake of Art
- GM Details 2013 Malibu's New 2.5-liter Ecotec, Says it will Deliver More than 30mpg Highway
- New Chevy Sonic with 1.4L Turbo gets 40MPG on the Highway, 1.8L Returns 35MPG
- IAA 2011: New Opel Astra GTC Takes the Stage in Frankfurt
- Video: GM CEO Mark Reuss Drives us Through the 2013 Cadillac ATS
- New Chevrolet Camaro ZL1 Rated at 580-Horsepower
Chevrolet
- Blind Man Fully Restores 1968 Camaro and Takes it for a Spin Around NASCAR Track [Video]
- Video: 2012 Camaro ZL1 Lapping the Nürburgring in 7:41.27"
- South Korea is the First Market in the World to get New Chevrolet Malibu
- GM PR Tweets that the 2012 Camaro ZL1 Laps the Nürburgring in 7:41.27
- All-New 2012 Chevrolet Colorado Pickup Truck Revealed in Production Guise
- GM Insists it Will Sell 10,000 Volts this Year but the Numbers Don’t Seem to Add Up
- Video: Sleeper 1978 VW Beetle Packs a 5.7-liter V8 Super Punch
- GM to Launch New CNG Bi-Fuel Pickup Truck in Late 2012
- Bob Lutz Says General Motors, Volkswagen and Hyundai are the World's New Big Three
- GM Debuts Automotive Industry's First Front Center Air Bag
- GM Idles Pickup Production Once Again to Reduce Inventory
- The Chevrolet Farm Truck is One Sleeper You Don't Want to Mess With… [Videos]
- Polk Says 2011 Non-Dedicated Hybrid Model Sales Down 1.5% Versus 2010
- Video: Chevy Camaro Dragster's Rear Axle Snaps at Lift-Off
- First 2012 Camaro ZL1 Goes Under the Hammer for $250,000
- U Spy: Land Rover Prototypes Snapped Running Around Death Valley
- Video: New Chevrolet Camaro ZL1 Thrashed Around the Nürburgring
- GM to Manufacturer New Mid-Size Pickup in Missouri, and Two New Mid-Size Models at Former Saturn Plant
- GM Prepares All-New 2012 Chevrolet Colorado for Launch, but it won't Come to the U.S.
- Chevrolet Orlando gets in a Harlequin Suit for the Sake of Art
- GM Details 2013 Malibu's New 2.5-liter Ecotec, Says it will Deliver More than 30mpg Highway
- Car Movie Review: Super Hybrid
- New Chevy Sonic with 1.4L Turbo gets 40MPG on the Highway, 1.8L Returns 35MPG
- IAA 2011: New 2013 Chevrolet Malibu Receives its European Premiere
- New Chevrolet Camaro ZL1 Rated at 580-Horsepower
Chevrolet Volt
- GM Insists it Will Sell 10,000 Volts this Year but the Numbers Don’t Seem to Add Up
- U Spy: Land Rover Prototypes Snapped Running Around Death Valley
- Opel Says Second Generation Ampera Will be Cheaper, More Stylish
- Chevy Uses Solar Power to Charge Volts and Dealerships
- Evatran Presents Wireless Charging Station for Electric Vehicles
- GM Wants You to Vote for the Best Chevrolet Model of All Time
- Your Tax Dollars at Work: The Volt as a Halo Model to the Cruze
- Big Brother: Chevrolet and OnStar to Monitor Volt Drivers’ Charging Habits
- NYPD Goes Green with 50 Chevrolet Volt Patrol Cars
- Union of Concerned Scientists Releases 2011 Hybrid Scorecard: Prius = Good, Touareg Hybrid = Bad
- CNN Says Toyota Prius Plug-in will Top Chevy Volt, 12 Months before the Former Goes On Sale
- Nissan Leaf Outsells Chevy Volt in Electric Car Battle During the first half of 2011
- GM Rumored to Debut New Plug-in Hybrid Crossover at 2012 Detroit Motor Show
- Ghosn Says Nissan will Sell Record Number of Leaf EVs in the US this June
- Nissan Leaf vs Chevrolet Volt: Who will Win the Sales Battle?
- 2012 Chevy Volt Launched in all 50 States, Base Price Drops More than $1,000
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