When Ratan Tata revealed the $2,500 Nano mini car in India in January 2008, the owner and Chairman of Tata Motors, made headlines the world over with the world’s cheapest car.
Three years later the Nano has faced a spontaneous-combusting debacle while despite the booming Indian car market; its sales have dropped significantly. So Tata decided to do a little publicity stand in order to bring its car once again into the spotlight.
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Concepts
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India
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