The March 11 earthquake that shook Japan to its core had many collateral damages, one of which was vehicle manufacturing. For example, more than 650 of Toyota’s suppliers suffered great damages and halted production, forcing the Japanese automaker to reconsider its strategy.
Two weeks later, its management had reached the conclusion that it should focus its worldwide resources mainly on one model line. “We were rapidly burning through cash, so in order to survive this we prioritized the cars our customers wanted most” explained head of production Atsushi Niimi.
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Japan
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Lexus
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Reports
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- 168,000 VW Jetta, VW Golf and Audi A3 Diesel Models Recalled in the U.S. Amidst Fire Concerns
- The Story of a Man who Bought the Rights to the Auto Avio Construzioni Name Only to be Sued by Ferrari
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- California Wants Dealers to Put Red Stickers on Damaged Vehicles
- GM PR Tweets that the 2012 Camaro ZL1 Laps the Nürburgring in 7:41.27
- Honda to Reduce Production in Japan by 50% Over the Next Decade
- Toyota Maintains World’s Number One Spot in Global Value Report
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