Toyota has chosen to focus most of its resources on its hybrid models, and more specifically on the Prius “family” and Lexus lineup, in order to recover from this year’s earthquake and the subsequent, and quite substantial, decrease in global sales due to parts shortages.
Until now, Toyota manufactured all components of hybrid drivetrains, such as battery packs, electric motors and inverters only at its Japanese plants. The recent disaster has shown the vulnerability of the decision to put all of your eggs in one basket.
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Japan
- Toyota Warns Suppliers to Lower their Prices, or Else…
- Mazda Bids Farewell to RX-8 with Japan-Only Spirit R Special Edition
- New 2012 Isuzu D-MAX Pickup Truck is the Chevy Colorado's Asian Twin
- Honda to Reduce Production in Japan by 50% Over the Next Decade
- Toyota Maintains World’s Number One Spot in Global Value Report
- Mazda Launches MX-5 “Black Tuned” Limited Edition in Japan
- Toyota’s Production Rises for the First Time in 12 Months
- Subaru Doesn't Want Toyota's Help on Hybrid Tech, will Develop its Own System
- Toyota May Shift Korean-Bound 2012 Camry Production from Japan to the U.S.
- BMW Celebrates the 30th Anniversary of the 5-Series with Special Edition 528i in Japan
- Toyota Presents its First Minicar in Japan, the New Daihatsu-Based Pixi Space
- Suzuki Tells Volkswagen to Take Back Statements on Breached Contract or Else…
- Mitsubishi to Sell Rebadged Infiniti M as its New Flagship Sedan in Japan
- Daihatsu Presents New Fuel-Efficient Mira e:S in Japan
- Rumors: New Lexus LFA Special coming to Tokyo Show while Toyota is Working on a Supra Successor
- Japanese Tuner Sheds Some…LEDs on the Lamborghini Diablo [Video]
- Toyota Focuses Recovery Efforts on Prius Hybrid Family
- General Motors Takes Over Japan's Import Operations
- American Idol: U.S. Market Toyota Camry to be Built Exclusively in the Land of the Free
- Toyota Introduces Yet Another Variant of the 2012 Camry, this Time in Japan
- Drift Ahoy! 11 Minutes of Non-Stop Slide…show
- TRD Introduces Lexus IS F Circuit Club Sports Package Inspired by Last Year's Concept
- In the Spotlight: How to Overkill a Ferrari 458 Italia
- Kawasaki ZX-770R Concept: The Japanese Antidote to the KTM X-BOW
Hybrids
- Video: The Making of Toyota's Prius Family People Person TV Spot
- SPY SHOTS: New BMW ActiveHybrid 3 Based on the F30 3-Series
- Lexus Presents Special Edition Version of 2012 LS 460, ES 350 and CT 200h
- Kia will Focus on Quality, not Quantity says co-CEO
- BMW Introduces the New ActiveHybrid 5 with a Turbocharged Six, will it have the Same Fate as the X6 Hybrid?
- Subaru Doesn't Want Toyota's Help on Hybrid Tech, will Develop its Own System
- Polk Says 2011 Non-Dedicated Hybrid Model Sales Down 1.5% Versus 2010
- BMW Drops X6 ActiveHybrid from U.S. Lineup after Poor Sales
- New Porsche CEO Says a Hybrid Version of New 911 is Under Consideration
- ACEA Wants Carmakers to Adopt Standardized Charging Plugs for EVs
- New High-Occupancy-Vehicle Lane Rules May Boost Prius Plug-In Sales in California
- Toyota Says New Prius Plug-in Hybrid will Cost Under £31,000 in Britain
- SCOOP: New Ford Mondeo Prototype Spotted Out in the Open, will Replace the U.S. Fusion as Well
- Toyota Invests in Safety, Demonstrates Hybrid Synthetic Sound Alert and More
- Infiniti M35h sets Guinness World Record for Fastest Accelerating Full Hybrid, Lamborghini Countach Owners Beware
- Toyota Prices New 2012 Prius Plug-in from $32,760 and Prius V Minivan from $27,160
- IAA 2011: New Lexus GS450h Full Hybrid Sedan
- IAA 2011: Peugeot 508 RXH is an Environmentally-Conscious Crossover
- IAA 2011: Mercedes-Benz Looks Two Generations Ahead With F 125! Gullwing Concept
- IAA 2011: Mercedes-Benz Concept B-Class E-CELL PLUS
- IAA 2011: Peugeot's Futuristic HX1 Minivan Concept for Six
- IAA 2011: New Ford Evos Study Showcases Blue Oval's Global Design DNA
- IAA 2011: BMW i8 Sports Concept Heading to Production in 2013
- Facelifted 2012 Toyota Prius Quietly Makes World Premiere in Frankfurt
Lexus
- Barely Used, 2012 Lexus LFA Looking for a New Home on eBay
- Lexus Presents Special Edition Version of 2012 LS 460, ES 350 and CT 200h
- Toyota’s Production Rises for the First Time in 12 Months
- Polk Says 2011 Non-Dedicated Hybrid Model Sales Down 1.5% Versus 2010
- Toyota’s New Chief Designer Promises More Aggressively-Styled Models
- Lexus LS TMG Edition 650HP Spied on Video: Are Those the Sounds of a V8 or a V10?
- Fresh Spy Shots of Lexus LS TMG Edition and New Spec Sheet that Says it gets 650-Horses
- Toyota Invests in Safety, Demonstrates Hybrid Synthetic Sound Alert and More
- Rumors: New Lexus LFA Special coming to Tokyo Show while Toyota is Working on a Supra Successor
- SCOOP: Mystery Sport Lexus LS Caught Testing on the 'Ring, Could it be the LS-F?
- IAA 2011: New Lexus GS450h Full Hybrid Sedan
- Toyota Focuses Recovery Efforts on Prius Hybrid Family
- IAA 2011: Lexus Takes the Wraps off the 2013 GS 450h
- Video: Lexus LFA Nürburgring Edition Laps the 'Ring in 7:14.64" Making it the 4th Fastest Production Car
- Lexus LFA Nürburgring Edition Posts a 7:14" Lap Time Around the 'Ring
- BMW Tops Competitors for 5th Consecutive Month in the U.S.
- TRD Introduces Lexus IS F Circuit Club Sports Package Inspired by Last Year's Concept
- Lexus Promotes 2012 GS 350 as a Driver's Car in New Video
- Lexus Teases the New GS F-Sport and GS 450h Hybrid
- NASCAR Driver Kyle Busch Loses License for going 128MPH in a Lexus LFA Tester
- Video Presentations of the 2013 Lexus GS and Infiniti JX Showcar
- 2013 Lexus GS Officially Unveiled at the Pebble Beach Festival [47 Photos + Video]
- Toyota Spent $1.2 Million Courting Washington Politicians in Q2 of 2011
- Lexus Adds Optional F-Sport Package to 2012 CT 200h
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