In one of the more intriguing marketing stunts we've seen of late, BMW of Singapore has launched a part-promotional, part-prank project entitled "Switch".
The Bavarian automaker describes the gig thusly: "The BMW Switch is a fun collaborative project between the public and BMW Asia to switch unsuspecting BMW drivers' current cars with a similar model that has been enhanced with original BMW Performance Accessories."
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BMW
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BMW 1-Series
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BMW Videos
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- Kanye West Beware: BMW’s 1-Series Composes its Own Music
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