Toyota is the company that applied the (since copied by everyone) kaizen philosophy in car manufacturing to improve both on quality and efficiency. Now it has done something different: instead of installing new robots on the new Camry assembly line in Kentucky, it retooled the old units from its former plant in California.
The decision played an important role in Toyota's successful attempt to reduce the new 2012 Camry’s price by 2% compared to its predecessor.
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Toyota
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Toyota Camry
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