The greatest exploit of marketing is convincing people that it does exist. As Madonna sang once upon a time, we are living in a material world, so marketing execs are always trying to discover new ways to promote their products –and keep their high-end salaries and bonuses intact.
When it comes to cars, things get tricky: the target group isn’t always clearly defined like in other products. That’s because, even though automobiles are considered more of a male hobby, both men and women buy and use them.
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Renault
- Renault to Increase Output of its Brazilian Factories by 100,000 Units in 2013
- Color me Matte: New Renault Clio RS 200 “Ange & Démon” Edition to be Produced in…666 Units
- SPIED: Next Generation 2013 Renault Clio Test Mule Shows New Snout
- SPIED: Renault’s Facelifted Megane Caught Again, this Time with Less Camouflage
- SPIED: 2012 Renault Megane Hatchback and Sport Tourer Facelift
- MR Car Design Spiffs Up the Renault Clio RS
- Renault to Resurrect Alpine Brand with a New Sports Car
- Renault Rolls Out Pure-Electric Frendzy Minivan Concept in Frankfurt
- IAA 2011: Renault Unleashes Facelifted Twingo Including the RS, Gordini and Maboussin Special
- Red Bull and Renault Renew their F1 Partnership for 5 More Years
- F1 Results: 2011 Italian Grand Prix in Monza
- Formula 1: Italian GP Qualifying Results
- IAA 2011: First Video of 2012 Renault New Twingo
- RS Tuning Modifies RenaultSport Megane to 320HP
- Renault 4 Ever Concept: David Obendorfer’s Revival of a Childhood Impression
- Germany's Luxury Brands Unaffected by Global Economy Slump
- Renault UK Expands Gordini Lineup with New Clio Models
- Renault Samsung Motors Rolls Out Flagship SM7, Releases New Photos and Video
- Algerian Driver Won't Stop Even when the Police Officer Jumps on the Hood
- F1: Hungarian Grand Prix Results
- First Official Photo of 2012 Renault Twingo Facelift
- F1: 2011 German GP Race Results
- SCOOP: 2012 Renault Scenic Compact MPV getting Ready for its First Facelift
- How Shocking: Electrical Issues Plague Modern Cars
Offbeat News
- Roll like an F1 Champ with Schumacher's Scuderia Ferrari Motorhome
- The Ghost of Chuck Norris Approves This Video [VW Polo Content]
- POLL: Mirror, Mirror on the Wall, Which is the Most Beautiful of All?
- Video: Man Hoses Down Interior of Brand-New Mercedes-Benz CLS350…
- Vauxhall's VXR8 Sport Saloon Wins MPG Marathon Award, No Really
- New Raunchy Volkswagen Passat Ad shows us the "Naked Truth"
- Ay Ay Ay! How to Rattle the Nerves of Even the Calmest of Drivers
- This is how Ferrari Introduced its New FF GT in South Korea
- Awesom-O: TomTom Navigation Launches Top Gear Voice Pack with Jeremy Clarkson [Video]
- Judge Rules in Favor of BMW Dealer who Fired Employee Over Facebook Posts
- Barely Used, 2012 Lexus LFA Looking for a New Home on eBay
- Video: Yep, that Looks Perfectly Comfortable and Absolutely Safe
- Blind Man Fully Restores 1968 Camaro and Takes it for a Spin Around NASCAR Track [Video]
- 1955 Mercedes 300SL Gullwing Special Edition Abandoned in Santa Monica Garage for 40 Years!
- What a Joyride: Cops Try to Stop Stolen JCB Forklift
- Batman's New Wheels: Lamborghini Aventador LP 700-4 Captured During Filming
- 2012 Honda Pilot Commercial Taps on Ozzy Osbourne's Crazy Train Song
- Video: Can You Guess What will Happen Next?
- Overtaking Czech-Mate: Audi Driver Crashes Head on with Police Car
- Nürburgring Sports Car Pileup: In-Board Camera Captures the Second Crash on Film
- Time-Waster of the Day: Nissan Europe Launches New 3D Juke Site
- Dude, I Drive a BMW: Sarcastic Video Take on Bimmer Owners
- Video: Ferrari California Takes up Snow Drifting in St. Moritz
- New McLaren MP4-12C Bites the Dust Near the Company's UK Headquarters
- Video: The Making of Toyota's Prius Family People Person TV Spot
commercials
- New Raunchy Volkswagen Passat Ad shows us the "Naked Truth"
- Jeep Announces New Ad Campaign for Italy
- 2012 Honda Pilot Commercial Taps on Ozzy Osbourne's Crazy Train Song
- Time-Waster of the Day: Nissan Europe Launches New 3D Juke Site
- Video: The Making of Toyota's Prius Family People Person TV Spot
- Magnifico! Ferrari Brings F40 and 599 GTB Together for a Whimsical Duel
- Cadillac Challenges Mercedes-Benz by Pitting the Escalade Against the C-Class [Video]
- Toyota Design Boss Says "Pump That Up," But the Company's Ads Say, "It’s a Car"
- Ad Watch: Toyota Gets Tough and Cheeky with New Hi Lux Commercials
- Ad Watch: Nissan's Redonkulous Frontier TV Spot
- Ad Watch: Unboxing of a 2012 Toyota Yaris
- Volvo Says Dankeschön to Germans for Ranking the Brand First in Customer Satisfaction
- New Audi Ad Portrays U.S. Roads Approaching Third World Conditions and American Drivers as Nitwits
- Ad Watch: Wild Mercedes-Benz C-Class Breaks Loose from its Door Chains
- Video: Volkswagen Unleashes Guerilla Campaign for Small Up! City Car
- Chrysler Touts New 300's 8-Speed Automatic in New Imported from Detroit Commercial
- Toyota Introduces New Prius Family with a Bizarre Commercial [Video]
- Video: Jennifer Lopez Shakes it for the New Fiat 500C
- New BMW 1-Series Origins Promo Series Screens Classic Films
- VW Accessories Commercial Welcomes the New Beetle to the 21st Century
- 2012 Porsche 911: New Photo Gallery and TV Spots Plus Live Configurator
- Missed Opportunities Warehouse: Bizarre New Ad for Chevy Europe
- Volkswagen Zubehör: Business Class (and Accessories) for All
- Cadillac Points its Guns at Ferrari with New CTS-V Coupe Ad
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