While we were busy bringing you all the news from the 64th International Auto Show in Frankfurt, Fiat USA released their latest commercial for the newly launched in the States, 500C open-top city car, starring Jennifer Lopez.
This is the first but not the last ad to show the hot 42-year old pop star as Fiat has enlisted Lopez to promote the new 500 in more commercials that will appear gradually throughout the year. If you try hard, you may notice the 500 taking a backstage role in the promo...
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Fiat 500
- Romeo Ferraris Preparing Insane Fiat 500 Abarth with 300-Horses
- Fiat Joins Pink Initiative for Breast Cancer Awareness in the U.S. with Limited Edition 500
- IAA 2011: Abarth Turns Fiat's 500 City Car into the 695 Competizione
- Fiat 500 by Gucci Makes Chic Debut at Italian Firm's Manhattan Store
- Abarth to Unleash Punto SuperSport and two Special Editions of the 500 in Franfkurt
- Fiat’s Frankfurt Carmageddon: AWD Freemont, 500 “by Abarth” and 500C “by Gucci”, Plus Two New Editions of the Qubo
- Fiat 500 by Gucci Series Coming to NY Fashion Week
- Fiat May Miss 500’s North America Sales Target in 2011 Due to Delays in Store Openings
- Rumors: Fiat to Expand 500 Range with New Models Including Crossover
- Fail or Win? Lady Drives Fiat Cinquecento with the Handbrake On
- Zagato Disavows Scagliarini 504cze, Threatens With Legal Action
- Most US Buyers of Fiat 500 Prefer their Cars Customized – and Expensive
- Scagliarini Motorsports Creates One-off 4x4 504 Coupe Zagato Elaborata
- Fiat 500 by Gucci Goes Topless, Priced from €20k
- Mopar Launches More than 150 Accessories for U.S. Market Fiat 500
- New Hyundai Azera and Fiat 500 Abarth Confirmed for LA Show
- Naughty Fiat 500 with a Very, Very Suggestive License Plate
- Fiat Marks 500 Launch in China with 100 “First Edition” Models
- Fiat to Display 21.7-liter Mefistofele and 500 by Gucci at Goodwood Festival
- 695 Tributo Ferrari Headlines Abarth’s Line-Up in Goodwood
- Camal’s Retro Sexy Fiat 500 Marcia Corta
- Fiat Rumored to Bring Bravo Successor to the U.S. Market
- Top Gear Spotted in Italy with Three Hot Hatches
- Fiat 500 by Gucci Priced from £14,565 in Britain
commercials
- New Raunchy Volkswagen Passat Ad shows us the "Naked Truth"
- Jeep Announces New Ad Campaign for Italy
- 2012 Honda Pilot Commercial Taps on Ozzy Osbourne's Crazy Train Song
- Time-Waster of the Day: Nissan Europe Launches New 3D Juke Site
- Video: The Making of Toyota's Prius Family People Person TV Spot
- Magnifico! Ferrari Brings F40 and 599 GTB Together for a Whimsical Duel
- Cadillac Challenges Mercedes-Benz by Pitting the Escalade Against the C-Class [Video]
- Toyota Design Boss Says "Pump That Up," But the Company's Ads Say, "It’s a Car"
- Ad Watch: Toyota Gets Tough and Cheeky with New Hi Lux Commercials
- Ad Watch: Nissan's Redonkulous Frontier TV Spot
- Ad Watch: Unboxing of a 2012 Toyota Yaris
- Volvo Says Dankeschön to Germans for Ranking the Brand First in Customer Satisfaction
- New Audi Ad Portrays U.S. Roads Approaching Third World Conditions and American Drivers as Nitwits
- Ad Watch: Wild Mercedes-Benz C-Class Breaks Loose from its Door Chains
- Video: Volkswagen Unleashes Guerilla Campaign for Small Up! City Car
- Chrysler Touts New 300's 8-Speed Automatic in New Imported from Detroit Commercial
- Toyota Introduces New Prius Family with a Bizarre Commercial [Video]
- New BMW 1-Series Origins Promo Series Screens Classic Films
- Renault UK’s Facebook Competition Winner gets to Meet Rihanna and win a Clio
- VW Accessories Commercial Welcomes the New Beetle to the 21st Century
- 2012 Porsche 911: New Photo Gallery and TV Spots Plus Live Configurator
- Missed Opportunities Warehouse: Bizarre New Ad for Chevy Europe
- Volkswagen Zubehör: Business Class (and Accessories) for All
- Cadillac Points its Guns at Ferrari with New CTS-V Coupe Ad
Fiat
- Lil' Monster: Romeo Ferraris Fiat 500 Abarth Stradale Packs 300HP
- Romeo Ferraris Preparing Insane Fiat 500 Abarth with 300-Horses
- Alfa Romeo Lays Out Product Plans Until 2014, Readying a New RWD Saloon with a V6 Engine
- Former Chrysler CEO Nardelli Says Cerberus Could Have Saved the Automaker
- Official: Fiat-Chrysler Alliance to Build New Small Jeep SUV at Mirafiori Plant in Italy
- Alfa Romeo Announces New 1.8-liter Turbo Engine with up to 300HP, Production Starts in 2013
- New Chrysler Ypsilon Supermini Makes its Debut in Britain [50 Photos]
- Jeep's Updated Production Plan Includes Four New Models Covering Most Segments by 2014
- Fiat Joins Pink Initiative for Breast Cancer Awareness in the U.S. with Limited Edition 500
- U.S. Fiat Dealers Disappointed by New Decision to Delay Alfa Romeo's Return
- The Manchurian Candidate: Jeep capitalizes on Fiat’s Chinese Operations, Wants to Build SUVs locally
- Another Month, Another Delay: Alfa Romeo Won't Come to the States Until 2013, Cancels SUV Plans
- IAA 2011: Abarth Turns Fiat's 500 City Car into the 695 Competizione
- IAA 2011: Fiat Ready to Conquer the City Car Segment with All-New Panda
- Official: VW Says Suzuki Violated Agreement by Purchasing Diesel Engines from Fiat
- Fiat 500 by Gucci Makes Chic Debut at Italian Firm's Manhattan Store
- Chrysler to Sell Fiat Doblo in the U.S. and Canada under the Ram Brand
- Abarth to Unleash Punto SuperSport and two Special Editions of the 500 in Franfkurt
- Report: Fiat Group Mulling to Build Jeep and Alfa Romeo SUVs in the U.S. Instead of Italy
- Fiat’s Frankfurt Carmageddon: AWD Freemont, 500 “by Abarth” and 500C “by Gucci”, Plus Two New Editions of the Qubo
- 2012 Fiat Punto gets 85HP 0.9-liter TwinAir and 1.3 Multijet Engines
- Fiat’s 2012 Nuova Panda to Fight for City-Car Supremacy
- Lancia Flavia Cabrio Coming to Frankfurt Show, Sedan Plans Axed
- Marchionne Says Fiat “Will Meet its Targets for 2011 – For Now”
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