The Chrysler Group through the Fiat brand is the latest carmaker to support the efforts of the Breast Cancer Research Foundation (BCRF), which raises awareness of the disease, and provides funding for research into a possible cure.
Fiat's contribution comes in the form of the new 500 "Pink Ribbon" limited-edition model, of which 250 examples will be sold in the United States through the firm's official dealerships beginning from October.
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Fiat 500
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- Video: Jennifer Lopez Shakes it for the New Fiat 500C
- IAA 2011: Abarth Turns Fiat's 500 City Car into the 695 Competizione
- Fiat 500 by Gucci Makes Chic Debut at Italian Firm's Manhattan Store
- Abarth to Unleash Punto SuperSport and two Special Editions of the 500 in Franfkurt
- Fiat’s Frankfurt Carmageddon: AWD Freemont, 500 “by Abarth” and 500C “by Gucci”, Plus Two New Editions of the Qubo
- Fiat 500 by Gucci Series Coming to NY Fashion Week
- Fiat May Miss 500’s North America Sales Target in 2011 Due to Delays in Store Openings
- Rumors: Fiat to Expand 500 Range with New Models Including Crossover
- Fail or Win? Lady Drives Fiat Cinquecento with the Handbrake On
- Zagato Disavows Scagliarini 504cze, Threatens With Legal Action
- Most US Buyers of Fiat 500 Prefer their Cars Customized – and Expensive
- Scagliarini Motorsports Creates One-off 4x4 504 Coupe Zagato Elaborata
- Fiat 500 by Gucci Goes Topless, Priced from €20k
- Mopar Launches More than 150 Accessories for U.S. Market Fiat 500
- New Hyundai Azera and Fiat 500 Abarth Confirmed for LA Show
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- 695 Tributo Ferrari Headlines Abarth’s Line-Up in Goodwood
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Fiat
- Lil' Monster: Romeo Ferraris Fiat 500 Abarth Stradale Packs 300HP
- Romeo Ferraris Preparing Insane Fiat 500 Abarth with 300-Horses
- Alfa Romeo Lays Out Product Plans Until 2014, Readying a New RWD Saloon with a V6 Engine
- Former Chrysler CEO Nardelli Says Cerberus Could Have Saved the Automaker
- Official: Fiat-Chrysler Alliance to Build New Small Jeep SUV at Mirafiori Plant in Italy
- Alfa Romeo Announces New 1.8-liter Turbo Engine with up to 300HP, Production Starts in 2013
- New Chrysler Ypsilon Supermini Makes its Debut in Britain [50 Photos]
- Jeep's Updated Production Plan Includes Four New Models Covering Most Segments by 2014
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- The Manchurian Candidate: Jeep capitalizes on Fiat’s Chinese Operations, Wants to Build SUVs locally
- Video: Jennifer Lopez Shakes it for the New Fiat 500C
- Another Month, Another Delay: Alfa Romeo Won't Come to the States Until 2013, Cancels SUV Plans
- IAA 2011: Abarth Turns Fiat's 500 City Car into the 695 Competizione
- IAA 2011: Fiat Ready to Conquer the City Car Segment with All-New Panda
- Official: VW Says Suzuki Violated Agreement by Purchasing Diesel Engines from Fiat
- Fiat 500 by Gucci Makes Chic Debut at Italian Firm's Manhattan Store
- Chrysler to Sell Fiat Doblo in the U.S. and Canada under the Ram Brand
- Abarth to Unleash Punto SuperSport and two Special Editions of the 500 in Franfkurt
- Report: Fiat Group Mulling to Build Jeep and Alfa Romeo SUVs in the U.S. Instead of Italy
- Fiat’s Frankfurt Carmageddon: AWD Freemont, 500 “by Abarth” and 500C “by Gucci”, Plus Two New Editions of the Qubo
- 2012 Fiat Punto gets 85HP 0.9-liter TwinAir and 1.3 Multijet Engines
- Fiat’s 2012 Nuova Panda to Fight for City-Car Supremacy
- Lancia Flavia Cabrio Coming to Frankfurt Show, Sedan Plans Axed
- Marchionne Says Fiat “Will Meet its Targets for 2011 – For Now”
Chrysler
- Singapore Company Selling Off 150 Brand-New 1997 Chrysler Neons
- Alfa Romeo Lays Out Product Plans Until 2014, Readying a New RWD Saloon with a V6 Engine
- Former Chrysler CEO Nardelli Says Cerberus Could Have Saved the Automaker
- Official: Fiat-Chrysler Alliance to Build New Small Jeep SUV at Mirafiori Plant in Italy
- Alfa Romeo Announces New 1.8-liter Turbo Engine with up to 300HP, Production Starts in 2013
- New Chrysler Delta Hatch Goes on Sale in the UK [71-Photos]
- New Chrysler Ypsilon Supermini Makes its Debut in Britain [50 Photos]
- Jeep's Updated Production Plan Includes Four New Models Covering Most Segments by 2014
- I Kid You Not: Consumer Reports Says Chrysler 300C is “Excellent”
- Dodge Unleashes Video of Viper SRT10 ACR Reclaiming Position from Lexus LFA at the 'Ring with 7:12.13
- 2012 Dodge Charger Pursuit Records Fastest-Ever Lap Time at Michigan Evaluation Test
- Dodge Mulling Super Durango SRT8 with 465HP Hemi V8
- Chrysler Touts New 300's 8-Speed Automatic in New Imported from Detroit Commercial
- U.S. Fiat Dealers Disappointed by New Decision to Delay Alfa Romeo's Return
- The Manchurian Candidate: Jeep capitalizes on Fiat’s Chinese Operations, Wants to Build SUVs locally
- Chrysler Slows Down Production Due to a Lack of Carpets
- Another Month, Another Delay: Alfa Romeo Won't Come to the States Until 2013, Cancels SUV Plans
- IAA 2011: Lancia Displays its Stars and Stripes in Frankfurt
- Brand New Chrysler Group Cars Driven at Warp Speed out of Transporter Train…
- Chrysler to Sell Fiat Doblo in the U.S. and Canada under the Ram Brand
- Jeep Launches Special Edition 2012 Wrangler "Call of Duty:MW3"
- Report: Fiat Group Mulling to Build Jeep and Alfa Romeo SUVs in the U.S. Instead of Italy
- Frankfurt Show Preview: Chrysler 300 Wears Italian Undies and Becomes the New Lancia Thema
- Marchionne Says Fiat “Will Meet its Targets for 2011 – For Now”
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