Report: Honda Threatened by the Rise of the Koreans

If there is one Japanese company that can lay claim to having a reputation for innovation and advanced engineering, it is Honda.

It is a reputation built over more than 30 years, starting from the first generation of the Civic in the ‘70s and continuing throughout the years with novelties such as VTEC, the futuristic first generation Insight hybrid back in 1999, the S2000's high-revving 120HP-per-liter engine, the first practical supercar, the NSX – and the list goes on.

However, something seems to have changed, and not for the better.

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Posted in: Honda,Honda Civic,Hyundai,Hyundai Elantra,Japan,Kia,Korea,Reports

Video: Australian “Shell” Ad for the 2011 Hyundai Elantra

From Sydney ad firm Innocean Worldwide comes this neat little TV commercial for the 2011 Hyundai Elantra four-door sedan.

The ad features Hyundai’s C-segment offering sitting inside a non-descript brick building. Then, in a way that reminds the machine that Tony Stark uses to suit in and out of his Iron Man costume, a multitude of robot appendages unfold from the ceiling and begin removing pieces of the Elantra’s body to reveal a smaller car inside.

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Posted in: Australia,commercials,Hyundai,Hyundai Elantra,Hyundai Videos,Video

Hyundai Rumored to Debut New Elantra Coupe at 2011 LA Auto Show

We are a long way from the 2011 Los Angeles Auto Show and many things may change in the meantime, but for now, the word from the team over at Insideline is that Hyundai will head to California this fall to unveil a new coupe version of its freshly launched Elantra model. The two-door model will offer Hyundai a direct rival to the 2012 Honda Civic Coupe in the U.S. market. Read more »

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Posted in: Honda Civic,Hyundai,Hyundai Elantra,LA Auto Show,Reports