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VW Boss Caught on Film Impressed by the Hyundai i30’s Quality, Displeased with his Staff

Up until now, we were used to seeing Japanese and later on, Korean and Chinese executives measuring and taking pictures of every detail of their rivals’ cars at major auto shows.

But now the tables have turned, and in a big way: at the recent Frankfurt Motor Show we saw none other than VW CEO, Martin Winterkorn himself, examine Hyundai’s newest C-segment hatchback, the i30.

And boy was he impressed with the i30’s quality…But at the same time, he seemed to be frustrated by the work his own staff is doing in VW Group models. “I hear nothing!” Winterkorn said about the absence of any rattles while adjusting the steering wheel. “How did they do it?," he continued.

Posted in: Frankfurt Motor Show,Hyundai,Hyundai i30,Hyundai Videos,Korea,Offbeat News,Reports,Video,VW,VW Videos

Video: Australian “Shell” Ad for the 2011 Hyundai Elantra

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From Sydney ad firm Innocean Worldwide comes this neat little TV commercial for the 2011 Hyundai Elantra four-door sedan.

The ad features Hyundai’s C-segment offering sitting inside a non-descript brick building. Then, in a way that reminds the machine that Tony Stark uses to suit in and out of his Iron Man costume, a multitude of robot appendages unfold from the ceiling and begin removing pieces of the Elantra’s body to reveal a smaller car inside.

Posted in: Australia,commercials,Hyundai,Hyundai Elantra,Hyundai Videos,Video

VIDEO: Top Gear Russia Takes Hyundai Coupe 3.8 V6 to the Nurburgring

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The team behind the Russian edition of BBC’s Top Gear magazine recently headed over to the Nurburgring racetrack to try out Hyundai’s rear-wheel drive Genesis Coupe. The model of choice was fitted with a 3.8-liter V6 engine delivering 306-horsepower, coupled to a six-speed automatic transmission.

If you don’t want to hear or see the antics of the presenters in the beginning of the clip, fast-forward the video a minute or two to go straight to the part where the magazine’s test driver Dmitry Sokolov laps the Nurburgring. And yes, that's a Porsche 911 -possibly from the GT series- that Sokolov is about to attack. Watch the video directly on Youtube by clicking this link as Sokolov's page does not allow embedding on external sites.