How do you attract younger buyers into your showrooms? The easy to say, but evidently hard to follow-through, answer would be to design a vehicle(s) from scratch that caters to the needs of the all important 35-to-55-year-old male demographic.
So what happens when you want to do something about it…yesterday? Well, obviously, the most cost and time efficient method is to enhance the range of your model with a sport trim level. And that is exactly what Lexus is attempting with the latest addition to its top-end model.
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