There are two main things Lexus would like to convince consumers in the premium segment about its new 2012 GS series: a. that it's stylish, and b. that it can handle and perform like a driver's car.
Over the next few months, we'll see Lexus trying to promote these qualities through its advertising channels. For now, we have a new promotional video that attempts to highlight the latest GS 350's driving dynamics.
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